Brooklyn Grooming represents the creative energy and heritage of New York’s most dynamic borough. As early pioneers of the natural and organic skincare movement, we’ve been handcrafting grooming and personal care products that are beloved by men and women all over the world.

Each Brooklyn Grooming product is designed to do two things: provide high-level performance and results safely and naturally, and transport the wearer through thoughtfully crafted scents.

We have studied the science of botanicals to develop the most powerful and healthy products. Many of the plants and extracts in our formulas have been cherished by different cultures for centuries. To maximize their effectiveness, we source the highest-quality ingredients and use proprietary mixtures and techniques. Every single Brooklyn Grooming product is a celebration of old-school traditions and modern-day innovations.

We’re committed to making natural, mood-enhancing fragrances that capture the originality of Brooklyn and our clients. Each scent profile is unique, nuanced, and highly appealing. They soothe the soul and energize the mind.

To ensure that our high standards of quality and sustainability are met, we measure and prepare every product by hand in our studio. It’s hard work, but we love it: it’s how we spread love, the Brooklyn way.